Learn more about writing a restaurant menu with our complete guide.
Are you thinking of offering takeaway menus for your restaurant? If so, you’re not alone.
According to a study by the National Restaurant Association, takeaway orders accounted for nearly $27 billion in sales in 2016, and that number is only expected to grow.
But before you make the decision to add this service to your business, there are a few things you need to consider. In this post, we will explore the pros and cons of offering takeaway menus and help you decide if it’s right for your restaurant.
How Does Takeaway Affect My Bottom Line?
The most obvious benefit of offering takeaway menus is the potential for increased revenue. When customers order from your restaurant, you don’t have to worry about paying rent for a larger dining area or extra staff costs like waiters and busboys. The cost of food preparation may also be lower if you are serving pre-made items instead of preparing meals on the spot.
Another advantage is that you can reach new customers who may not have otherwise visited your restaurant. Takeaway orders can open up a whole new market of customers who might not normally dine out—those with busy lifestyles or those living in remote areas, for example. Additionally, some customers may prefer ordering takeout over sitting down in person due to convenience or lack of time.
What Are the Benefits of Offering Takeaway?
Takeaway menus can be beneficial for both customers and restaurant owners alike. For customers, takeaway menus make it easier to enjoy your food without the hassle of going out. They also provide an extra layer of convenience, since they can pick up their order quickly or even have it delivered right to their doorstep.
From a business standpoint, offering takeaway orders can help build brand loyalty by providing existing customers with more options to choose from. You’ll also be able to reach new customers who may not have visited your restaurant before if they find out you offer takeout services.
How Can I Make Sure My Takeaway Service Is Successful?
The success of your takeaway service will depend on how well you market it. Start by creating attractive menus with enticing descriptions, photos, and prices that make customers want to order from you again and again. Consider offering discounts or promotions for orders placed through takeout services like Deliveroo or Just Eat to encourage more people to purchase from your restaurant.
You should also make sure your delivery system is efficient and reliable. Train staff on how to properly package food for takeaway orders so it arrives at its destination in perfect condition. Develop an accurate system for estimating delivery times and ensure that customer expectations are met every time they order from you.
Offering takeaway menus can be a great way to increase revenue for your restaurant. It also provides customers with more options for enjoying your food and can help you reach new markets of customers. The key to success is to create attractive menus, offer discounts or promotions, and make sure the delivery system is efficient and reliable.